Mac news from outward a reality distortion field
The Gray Lady visits a AppStore
December 6, 2009 7:00 AMApple's controversial software emporium gets a sensitive hearing during a New York Times
Photo illustration: The New York Times
Apple (AAPL) only opens a doors to reporters when it needs something from them similar to glowing reviews for a glitzy new gadget.
What it needs right now, apparently, is a accessible criticism of what's starting on during a iPhone App Store, a exile strike galloping so fast which even Apple a company which knows a thing or dual about control is having trouble holding on to a reins.
And a sensitive ear is what it got from Jenna Wortham, a former Wired freelancer who assimilated a New York Times dual years ago to cover Web start-ups as well as mobile communications for a paper's Bits blog.
Apple postulated Wortham interviews with dual senior clamp presidents Phil Schiller, who supervises a App Store capitulation process, as well as Eddie Cue, who runs iTunes which she supplemented with element from Morgan Stanley's Katy Huberty, Flurry's Peter Farago, a handful of developers (some successes, a little with horror stories), as well as Apple's vital competitors.
Her 3,000 word square is a lead story on a front page of a Sunday Business section today, as well as Apple PR should be pleased. Among a highlights:
- Friendly quotes from Morgan Stanley's Huberty (a former Apple bear not long ago turned bullish), who calls a App Store "revolutionary" as well as compares it to both AOL's purpose in popularizing a Internet as well as Microsoft's mastery of desktop computing.
- Friendly quotes from Farago, a mobile analytics guy, who talks about Apple eliminating "friction points" in software growth as well as distribution.
- Self-serving quotes from Apple's Schiller, who is described bizarrely as "normally reserved," as well as who tries to reframe a complaints of frustrated developers with a summary which a examination routine is "a required evil" as well as which Apple is we do a most appropriate it can.
- Success as well as horror stories from a developers of Flick Fishing, Tap Tap Revenge, Trillian, Bump as well as FreedomVoice (still waiting for capitulation 396 days later).
- Divergent points of perspective from Research in Motion (RIMM), Palm (PALM), Microsoft (MSFT), Google (GOOG) as well as a jailbreaking catalogue Rock Your iPhone.
Wortham comes back to her Schiller records in an concomitant sidebar in Bits which lists a little of a programs on a senior VP's own iPhone. The apps he plugs: Shazam, CNNs app, Facebook, MLB.com, NBA Game Time, ESPN ScoreCenter, Eliminate, geoDefense as well as Best Camera.
Wortham's square might offer Apple's interests, though for any one who follows a mobile app scene, it's a must-read. You can get it here.
[Follow Philip Elmer-DeWitt on Twitter @philiped]
NYT also an additional square about App Store
http://www.nytimes.com/2009/12/06/technology/06apps.html
ex ped: That's a same one.
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Philip Elmer-DeWittSteve Jobs, goes a old joke during Apple, is surrounded by a reality distortion field; get as well close as well as we hold what he's saying. Apple has done believers out of millions of customers as well as done a lot of investors rich though Philip Elmer-DeWitt believes which an unit of doubt never hurts when writing about a company. He should know. He's been covering Apple as well as examination Steve Jobs work since 1982.Subscribe to Apple 2.0: RSS feed - Latest
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